Casemaker Libra

  • Business

This book is only available through the purchase of the Business practice area.

Advertising and Marketing Law

Publication Year: April 8, 2011   Publication Type: Coursebook

Table of Contents:

 Co- Chairs and Faculty
 Summary of Contents
 Program Schedule
 Faculty Biographies
 Chapter One- Federal Trade Commission Updates
 Chapter Two- Intellectual Property Issues in Advertising
 Chapter Three- Behavioral Advertising
 Chapter Four- Advertising to Children
 Chapter Five- Critical Legal Issues That Your Clients Face When Developing
 Chapter Six- Panel Discussion- Promotions and Advertising via Social Media Platforms