Casemaker Libra

Advertising and Marketing Law for the 21st Century

Publication Year: November 3, 2016   Publication Type: Coursebook

Authors:
Jen Hurley, Jeff Nelson, Kraig Baker, Sam Castic, Karin Hansen, Jason Howell, Jen Hurley, Anna Kakos, Jeff Nelson, Kara Rowton, Andy Sacks, Katherine Spelman

Table of Contents:

	Title
	Co-Chairs and Faculty
	Summary of Contents
	Program Schedule
	Co-Chair Biographies
	Chapter One- Comparative Advertising: Strategy For Competitive Campaigns
	Chapter Two- IP's Intersection With Advertising And Marketing   I. GOOGLE BOOK SEARCH CASES II. COPYRIGHT OFFICE DEVELOPMENTS III. JUDICIAL ACTIVITY   IV. LEGISLATIVE DEVELOPMENTS
	Chapter Three- "Got Ur Txt
	Chapter Four- Loyalty Marketing & Rewards Programs
	Chapter Five- Your Odds Of Winning Legal Risk May Vary: A Guide To Operating Legal Contests And Sweepstakes
	Chapter Six- Unique Issues In Marketing And Advertising Contracts
	Chapter Seven- User Generated Content/Social Media Panel