- Business
Advertising and Marketing Law for the 21st Century
Publication Year: November 3, 2016 Publication Type: Coursebook
Authors:
Jen Hurley, Jeff Nelson, Kraig Baker, Sam Castic, Karin Hansen, Jason Howell, Jen Hurley, Anna Kakos, Jeff Nelson, Kara Rowton, Andy Sacks, Katherine Spelman
Table of Contents:
Title
Co-Chairs and Faculty
Summary of Contents
Program Schedule
Co-Chair Biographies
Chapter One- Comparative Advertising: Strategy For Competitive Campaigns 
Chapter Two- IP's Intersection With Advertising And Marketing
Chapter Three- "Got Ur Txt
Chapter Four- Loyalty Marketing & Rewards Programs
Chapter Five- Your Odds Of Winning Legal Risk May Vary: A Guide To Operating Legal Contests And Sweepstakes
Chapter Six- Unique Issues In Marketing And Advertising Contracts
Chapter Seven- User Generated Content/Social Media Panel
Authors:
Jen Hurley, Jeff Nelson, Kraig Baker, Sam Castic, Karin Hansen, Jason Howell, Jen Hurley, Anna Kakos, Jeff Nelson, Kara Rowton, Andy Sacks, Katherine Spelman
Table of Contents:
![]() | Title | |
![]() | Co-Chairs and Faculty | |
![]() | Summary of Contents | |
![]() | Program Schedule | |
![]() | Co-Chair Biographies | |
![]() | Chapter One- Comparative Advertising: Strategy For Competitive Campaigns | |
![]() | Chapter Two- IP's Intersection With Advertising And Marketing | |
![]() | Chapter Three- "Got Ur Txt | |
![]() | Chapter Four- Loyalty Marketing & Rewards Programs | |
![]() | Chapter Five- Your Odds Of Winning Legal Risk May Vary: A Guide To Operating Legal Contests And Sweepstakes | |
![]() | Chapter Six- Unique Issues In Marketing And Advertising Contracts | |
![]() | Chapter Seven- User Generated Content/Social Media Panel | |